We plan to host pop-up shops and attend natural hair events, offering in-person consultations and product demonstrations to engage directly with our target audience.
These events will also showcase how our products draw from the haircare traditions of Ethiopia’s Afar people.

By partnering with influencers in the natural hair community, we will drive traffic to our website and expand our reach. These affiliates will promote our products, earning commissions for each sale generated through their platforms.

Through targeted email campaigns, we’ll provide personalized recommendations, exclusive discounts, and hair care tips to foster ongoing engagement with our customers.