How Yamrot & Co Operates

At Yamrot & Co, we operate through a Direct-to-Consumer (DTC) model via our
website, yamrotandco.com. This allows us to maintain control over pricing, branding, and customer interactions. Customers can explore our full range of products, learn about ingredients, and make informed purchases.

  • Subscription Model

    We plan to launch a subscription service offering regular shipments of our products, allowing customers to maintain consistent hair care routines while receiving discounts.

  • Wholesale Partnerships

    As we grow, we aim to partner with select retailers, salons, and boutiques that cater to textured hair communities, expanding our visibility and reach.

  • Collaborations

    We’re working closely with Happy Farm Botanicals to customize products that incorporate powerful natural ingredients like chebe powder, batana oil, and jojoba oil, inspired by the Afar people’s practices.